THE MAKING OF UMM KULTHUM HOLOGRAM Umm Kulthum, Like Never Before

WHY UMM KULTHUM The Egyptian singer, songwriter, and actress Umm Kulthum became known the world over for her incredible vocal abilities that cemented her iconic position as one of the most beloved, leading artists of the 20th century. During her five-decade career, Umm Kulthum recorded nearly 300 songs, which continue to be heard in all Arab homes even 44 years after her death. Given her incredible repertoire and celebrated status, it was only fitting that we honor the enduring legacy of ‘Kawkab Al Sharq’ (Star of the Orient) with this pioneering tribute.

WHY WE DID IT THIS WAY Rather than produce holographic content that depends on makeup and impersonators, which creates a fake replica of the artist, we believe that today’s technology allows us, through computer graphics and animation, to produce actual replicas with almost identical facial details and expressions as the real character.

In doing so, we continuously challenge our capabilities and push our production quality further. We are currently focused on elevating our hologram production levels so we may eventually, in the near future, develop interactive artist performances.

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